confidence levels table

If fresh vegetable preparation specialists Parripak Foods Ltd have a say in the matter, supermarket shelves up and down the country will soon be groaning with products featuring the little-known vegetable Kohlrabi.
Kohlrabi first came to prominence in 1554 and was once a favourite of European nobles and peasants alike. It was also a particularly popular vegetable in the UK both during and just after the Second World War, but gradually fell from grace then disappeared from the nation’s shopping list altogether. Although Kohlrabi is part of the same family as sprouts, broccoli and cabbage, its actually a cultivar, but the characteristic swollen sputnik shape with a stout base resembling a turnip with leaves growing from it, brands it as the ugly sibling of the group.
Parripak’s Dominic Pleasance explained why they want to bring this unusual vegetable back to the populace. “Consumers are much more aware of the need for healthy eating. Not only does Kohlrabi have cancer-fighting properties but it’s also a nutritious vegetable that is low in calories and high in dietary fibre and vitamins A and C. It’s excellent properties are also being re-discovered by top chefs including Gordon Ramsey who uses it within dishes in his own restaurants.”
Kohlrabi is available in several varieties including White Vienna, Purple Vienna and White Danube. It has a mild nutty crisp sweet flavour and can be cooked or eaten raw. It is also a highly versatile vegetable that can be mashed with potatoes, cut into julienne strips in coleslaws and salads and the bulb can be roasted or boiled and added to hot dishes such as stews, soups, and gratins.
For the people of Hamburg Township, Michigan USA, the vegetable has never lost its’ popularity and they proudly titled themselves the ‘Kohlrabi capital of the World’ when a staggering 600 people attended their Kohlrabi festival in 1985. Although Parripak isn’t looking to challenge the USA title, Pleasance is confident that they can put Kohlrabi back into the UK consumer’s shopping basket. “Although it is still quite new to the UK, it is the biggest product produced by one of our Italian growers. Without doubt Kohlrabi has excellent processing opportunities, and we are determined to raise the awareness of this unusual vegetable in the UK and return it to the ranks of popularity it once enjoyed.”
- e n d s -
Editor’s notes
300dpg jpg available from media contact
Parripak Foods are now one of the leading fresh vegetable preparation specialists in the country, serving food manufacturers and food service companies. In 2006 they become part of the William Jacksons Food group, and currently operate from a 62,000 sq ft purpose built factory on the same site providing a wide range of freshly processed-to-order vegetables, with many of them still grown on the 700 acres of vegetable farmland surrounding the factory.
A dedicated garlic processing unit has been established on site which supplies pureed, whole peeled, chopped and diced garlic to ready meal, pizza, soup and ethnic cuisine customers. It also has a segregated high-care facility to cater for customers who produce dips and sauces and require low micro levels.
Parripak have also received various accreditations including EFSIS, organic accreditation through the Soil Association and Investors in People.
For technical information contact Dominic Pleasance, Parripak’s marketing manager
Tel: +44 (0)1462 813279 E-mail sales@parripak.co.uk www.parripak.co.uk
For media information contact Val Jefferys, Ultimedia Public Relations
Tel: +44 (0)1767 601621 (ddl) E-mail: val@ultimediapr.co.uk
About the Author:
Ultimedia PR – With more than 25 years experience in B2B public relations we have one goal – to get your name ‘out there’ ahead of your competition and in the forefront of your customers’ minds.
Article Source: ArticlesBase.com – Could Kohlrabi Grace Britain’s Dining Tables Once Again?
PSPscene – THE HUSTLE DETROIT STREETS – SONY PSP GAME