confidence now
5 Simple Steps to Save Money And Increase Sales with Online Promotions Right Now
by Abe Cherian
Copyright © 2009
As you know, leading companies are cutting the costs of their online advertising, drastically reducing the overall expense of advertising. In fact, even pay-per-click costs are at their lowest right now.
As a small business person, you have the benefit of reaping this opportunity.
The truth of the matter is that in today’s economy, marketing is more important than ever before. An Epsilon CMO Survey in September 2008 showed that 94% of Chief Marketing Officers believe that “a tough economic period is precisely the time when marketing plays a key role.”
Let’s flash back to just one year ago. If you were to bid for a popular keyword, you would have to pay $3 – 7 per click! This was due in large part to the bigger companies driving the PPC costs higher—a strategy they use to keep the small guys away from their potential clients. However, PPC has become more affordable in this economic downturn.
Now is the time to ramp up your advertising efforts, while the costs are steadily hitting rock-bottom. Today, there are several ways for small businesses to save money, cut costs and acquire new clients at the same time.
1. Leverage social networking sites to generate business – Spend a couple of hours a day building relationships on social networking sites. Brand yourself and your products and services now, and gain the trust and confidence of others.
Some great social networking sites that I use, and highly recommend joining:
– http://www.twitter.com
– http://www.linkedin.com
– http://www.startupnet.com
– http://www.ryze.com
– http://www.tribe.net
2. Use article marketing to promote traffic – Article marketing remains one of the most effective ways to draw your target market to your website, and convince them that you are best suited to their needs.
Here are some tips to make sure that your article marketing works for you:
– Commit to writing at least 2 articles per day
– Offer something for free and of value in your resource box
– Submit to as many article directories as you can
– Promote your articles on your house list.
– Give express permissions to re-publish your articles
3. Don’t stop your best source of mass traffic – The best source of mass traffic is paid advertising. This is very fortunate for online business owners, because right now most paid advertising services are priced to sell. You can pay a lot less and reach double, or even triple the amount of people in your target market.
Email marketing and ezine advertising are especially effective and will drive tons of traffic to your website(s) by the thousands:
– Email Marketing Services: http://www.rent-a-list.com
– Cheap Pay-Per-Click Advertising: http://www.adclickmedia.com
– Safelist Promotions: http://www.businessworldlist.com
– Classified Advertising: http://www.1stopclassifieds.net
4. Touch base with your in-house list subscribers often – How many times should you mail to your list? The way I see it, if the contents that you email your own lists are quality and helpful, you should email your list as many times as you can.
If you were excited about helping your subscribers, would you contact them only once a week? No, you would contact them at least once a day!
Don’t have an in-house list? Create one here:
http://www.imediamarketingtools.com
5. Post blog entries on a consistent basis – How often should you post your blogs? Google’s new PageRank algorithm seems to care more about how well you maintain a frequent post rate rather than how many posts you have.
I personally suggest that you post at least one blog entry every day. Try these excellent free blogging platforms:
– http://www.blogger.com
– http://www.wordpress.com
– http://www.livejournal.com
Remember, marketing your website consistently by using the aforementioned channels will do good things for your business during this economic slump—and great things for your business when it picks up!
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